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Below are a few options we would suggest making use of at each and every phase associated with the customer’s journey

Below are a few options we would suggest making use of at each and every phase associated with the customer’s journey

Understanding Phase

  • Blogs. Ideal for boosting your natural traffic when paired with A seo that is strong keyword strategy.
  • Infographics. Very shareable, meaning they boost your likelihood of being discovered via social media marketing whenever other people share your articles. (take a look at these free infographic templates to allow you to get started.)
  • Quick videos. Once more, they are really shareable and will help your brand get discovered by brand new audiences by hosting them on platforms like YouTube.

Consideration Stage

  • Ebooks. Great for lead generation while they’re generally speaking more comprehensive compared to a post or infographic, meaning some body is much more prone to trade their contact information to get it.
  • Research reports. Once more, this will be a quality content|value that is high piece that will be ideal for to generate leads. Analysis reports and brand new information for your industry may also gain the understanding phase however, as they may be usually picked-up because of the news or industry press.
  • Webinars. while they truly are an even more detailed, interactive kind of video clip content, webinars are a fruitful consideration stage content structure because they provide more comprehensive content when compared to a article or video that is short.

Choice Phase

  • Case studies. Having detailed situation studies in your internet site could be a powerful kind of content if you are willing to create a buying choice, because it makes it possible to definitely influence their decision.
  • Testimonials.